THE INFLUENCE OF PRICE OF TICKET, SERVICE QUALITY IN-FLIGHT AND CORPORATE IMAGE TOWARD BUYING DECISIONS ON FLIGHT SERVICES IN PT.GARUDA INDONESIA Tbk (Study at Consumer in Manado, Flight Route Manado-Jakarta)

KADMAS, YOHANIS and Koleangan, Ch. Adrie and Turambi, Joseph J. A. (2020) THE INFLUENCE OF PRICE OF TICKET, SERVICE QUALITY IN-FLIGHT AND CORPORATE IMAGE TOWARD BUYING DECISIONS ON FLIGHT SERVICES IN PT.GARUDA INDONESIA Tbk (Study at Consumer in Manado, Flight Route Manado-Jakarta). Skripsi thesis, UNIVERSITAS KATOLIK DE LA SALLE.

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Abstract

Buying decision is a process where consumers identify problems, seek information about products or services from a particular brand and evaluate each alternative properly to solve the problem and then lead to buying decisions by consumers. The purpose of this study is to measure and analyze the influence of prices of ticket (X1), service quality in-flight (X2) and corporate image (X3) on buying decisions (Y) on Garuda Indonesia flight services, in Manado for Manado-Jakarta flight routes.
This research used quantitative methods using questionnaire data that was spread by researchers on skating in the city of Manado who used the Garuda Indonesia Route Manado-Jakarta, and the processing of questionnaire data using the application of SPSS 24 multiple linear regression analysis method as an analysis tool
The results of this study indicate that price of ticket , service quality in-fligh, and corporate image have a significant influence on purchasing decisions. and the results of the F Test variable Prices of Ticket, Service Quality In-Flight and Corporate Image simultaneous influence Purchasing Decisions on Garuda Indonesia Services route Manado-Jakarta, in Manado.
Keywords: Price of ticket, Service Quality in-flight, Corporate Image and Buying Decision

Item Type: Thesis (Skripsi)
Creators:
CreatorsNIM/NIDN
KADMAS, YOHANISNIM.16042060
Koleangan, Ch. AdrieNIDN.0907126701
Turambi, Joseph J. A.NIDN.0916036802
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management
Divisions: Fakultas Ekonomi > Manajemen
Depositing User: Mr Victor Edwin Ohoiwutun
Date Deposited: 03 Feb 2021 02:23
Last Modified: 03 Feb 2021 02:23
URI: http://repo.unikadelasalle.ac.id/id/eprint/1776

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