THE INFLUENCE OF ADVERTISING VIEW, CREDIBITLY OF ADVERTISING, AND ATTRACTIVENESS OF ADVERTISING TOWARD BRAND AWARENESS OF HONDA VARIO IN MANADO

ONIBALA, WILLIAM and Merung, Harli and Montolalu, Apolinaris Abdon (2019) THE INFLUENCE OF ADVERTISING VIEW, CREDIBITLY OF ADVERTISING, AND ATTRACTIVENESS OF ADVERTISING TOWARD BRAND AWARENESS OF HONDA VARIO IN MANADO. Skripsi thesis, UNIVERSITAS KATOLIK DE LA SALLE.

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Official URL: http://digilib.unikadelasalle.ac.id/

Abstract

Brand awareness is the ability of a prospective buyer to recognize or recall that a brand is part of a particular product category.
The purpose of this study is to analyze and measure the influence of the Advertising View, Credibility of Advertising and attractiveness of Advertising Toward Honda Vario in Manado. The study used questionnaire data which was processed using the SPSS version 24 statistical application.
The results of this research are using multiple regression analysis as an analysis tool. The results of this study indicate that only partially Credibility of Advertising has an influence on Brand Awareness, while the other two variables (Advertising View and Attractiveness of Advertising) have no effect. Simultaneously all independent variables (Advertising View, Credibility of Advertising and Attractiveness of Advertising) affect the Brand Awareness toward Honda Vario in Manado.
Keywords: Brand Awareness, Advertising View, Credibility of Advertising and Attractiveness of Advertising.

Item Type:

Thesis (Skripsi)

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