Yasa, I Made Parwita and Parta, I Nengah and Ariana, Nyoman and Arismayanti, Ni Ketut (2015) Perkembangan Industri Pariwisata Bali Dalam Perspektif Kekinian. Program Studi DIV Pariwisata Fakultas Pariwisata Universitas Udayana.
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Abstract
This study aims to prove the effect of product quality, price, packaging, and quality of service to tourists buying souvenirs decision in Bali. This study uses a quantitative approach by
distributing questionnaires to the respondents through slovin techniques. Using multiple regression analysis, the results of this study prove that the product quality, price, packaging, and quality of service simultaneously influence buying decisions tourists. Product quality and packaging positive and significant impact on the decision of tourists to buy souvenirs in Bali, while the price and quality of services but not significant positive effect.
Keywords – Product Quality, Price, Packaging, Qualiyt of Service, Buying Decision
| Item Type: | Book | ||||||||||
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| Subjects: | L Education > L Education (General) | ||||||||||
| Divisions: | Fakultas Pariwisata > Hospitality dan Pariwisata | ||||||||||
| Depositing User: | Mr Victor Edwin Ohoiwutun | ||||||||||
| Date Deposited: | 09 May 2019 03:36 | ||||||||||
| Last Modified: | 09 May 2019 03:36 | ||||||||||
| URI: | http://repo.unikadelasalle.ac.id/id/eprint/391 |
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