PRIORITY SECTOR OF SMALL AND MEDIUM ENTERPRISES USING AHP: A CASE STUDY OF YAMARU ENTERPRISE

Raco, Jozef Richard and Krejci, James V. and Ohoitimur, Johanis and Raton, Yulius Christian and Adrian, Angelia Melani and Rottie, Ronaldo Ferdy Ignatius and Soputan, Jeanette and Ngenget, Stevanus and Sumual, Loureine P. and Sumakud, Erik. A. A. (2021) PRIORITY SECTOR OF SMALL AND MEDIUM ENTERPRISES USING AHP: A CASE STUDY OF YAMARU ENTERPRISE. International Journal of the Analytic Hierarchy Process, 13 (2). ISSN 1936-6744

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Abstract

Small and medium enterprises (SMEs) play an important role in the development of a country's economy by providing employment and using local resources; they also have the ability to quickly adapt to external and internal changes and technological developments due to their flexible nature. The development of SMEs continues to be encouraged, but there are many complex factors that impact their development, primarily focused on the lack of resources. This study seeks to determine priority sectors for developing SMEs and business units that offer the greatest potential opportunities. This study uses the AHP method, which is widely used in Multiple-Criteria Decision Analysis (MCDA). Out of the five criteria analyzed, human resources was the priority factor (28.1%) that must become the main focus for Yamaru enterprise. The results of this study
can be adopted by other SMEs.

Keywords: SMEs; Yamaru; AHP; Manado; strategic management; MCDM

Item Type: Article
Creators:
CreatorsNIM/NIDN
Raco, Jozef RichardNIDN.0423016201
Krejci, James V.UNSPECIFIED
Ohoitimur, JohanisUNSPECIFIED
Raton, Yulius ChristianNIDN.0409077102
Adrian, Angelia MelaniNIDN.0931058401
Rottie, Ronaldo Ferdy IgnatiusNIDN.0911028804
Soputan, JeanetteUNSPECIFIED
Ngenget, StevanusNIDN.0917097602
Sumual, Loureine P.NIDN.0902118201
Sumakud, Erik. A. A.NIDN.0909018807
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management
Divisions: Fakultas Ekonomi > Manajemen
Depositing User: UPT Perpustakaan Universitas Katolik De La Salle Manado
Date Deposited: 05 Apr 2023 07:58
Last Modified: 05 Apr 2023 07:58
URI: http://repo.unikadelasalle.ac.id/id/eprint/2753

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