WAURAN, JUAN J.E. and Sumual, Loureine P. and Korompis, Merry Jeanned' Arc (2020) THE INFLUENCE OF CONSUMER PERCEPTION, CONSUMER ATITUDES AND BRAND AWARENESS TOWARD GREEN PRODUCT CONSUMPTION THE BODY SHOP MANADO. Skripsi thesis, UNIVERSITAS KATOLIK DE LA SALLE.
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Abstract
Green products are products that are not harmful to humans and their environment, are not wasteful of resources, do not produce excessive waste, and do not involve cruelty to animals. Green products must consider environmental aspects in the product life cycle so as to minimize negative impacts on nature.
This study aims to, test whether there is a consumer perception of Green Product Consumption, to test whether there is an influence of consumer attitudes towards Green Product Consumption, to test whether there is an influence of Brand Awareness of Green Product Consumption This type of research uses qualitative data using processed questionnaire data using SPSS by using regression analysis as a measurement tool.
Keyword : consumer perceptiom , consumer attitudes , brand awareness , green product consumption
| Item Type: | Thesis (Skripsi) | ||||||||
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| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management | ||||||||
| Divisions: | Fakultas Ekonomi > Manajemen | ||||||||
| Depositing User: | Mr Victor Edwin Ohoiwutun | ||||||||
| Date Deposited: | 23 Mar 2021 07:25 | ||||||||
| Last Modified: | 23 Mar 2021 07:25 | ||||||||
| URI: | http://repo.unikadelasalle.ac.id/id/eprint/1849 |
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