YACOBUS, ROLANDO and Tandaju, Teddy Y. and Sengkey, Rafael Hesky Yosaphat (2020) THE INFLUENCE OF GREEN PRODUCT, GREEN BRANDING, AND DIGITAL INFLUENCER ON BUYING DECISION ON AQUA MINERAL WATER PRODUCTS IN MANADO CITY. Skripsi thesis, UNIVERSITAS KATOLIK DE LA SALLE.
![[img]](https://repo.unikadelasalle.ac.id/style/images/fileicons/other.png) |
PDF
COVER-DAFTAR_ISI_RolandoYacobus.pdf Download (804kB) |
|
PDF
BAB_ISI-LAMPIRAN_RolandoYacobus.pdf Restricted to Repository staff only Download (2MB) |
Abstract
Green products are known to be able to preserve the environment, which at present is a problem for the preservation of the earth, with this phenomenon there are several companies that make innovations by promoting environmental sustainability by making products that are environmentally friendly (green products), not just from their products only environmentally friendly but also committed to protecting the environment (green branding), and doing ways to be able to change people's consumption patterns by involving public figures in the issue of promotion (digital influencers).
This research is a quantitative study, using a questionnaire as a method of data collection, the number of samples from this study were 400 respondents. This study aims to determine whether there is a significant influence or not of the dependent variable (Green product, Green branding, Digital influencer) on the independent variable (Buying decision), this study uses a partial test (T-test) and simultaneous test (F-test) in the process of drawing conclusions
The results of this study are the dependent variable (Green product, Green branding, Digital influencer) have a significant simultaneous effect on the independent variable (Buying decision), and also each dependent variable has a significant partial effect on the independent variable
Keyword : Green product, Green branding, Digital influencer, Buying decision
| Item Type: | Thesis (Skripsi) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Creators: |
|
||||||||
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management | ||||||||
| Divisions: | Fakultas Ekonomi > Manajemen | ||||||||
| Depositing User: | Mr Victor Edwin Ohoiwutun | ||||||||
| Date Deposited: | 17 Feb 2021 02:35 | ||||||||
| Last Modified: | 17 Feb 2021 02:36 | ||||||||
| URI: | http://repo.unikadelasalle.ac.id/id/eprint/1789 |
Actions (login required)
 |
View Item |