THE INFLUENCE OF PRODUCT INNOVATION, SALES PROMOTION AND STORE LOCATION TOWARD REPURCHASE INTENTION AT SHARETEA MANADO TOWN SQUARE (MANTOS) 3

KAMBEY, REY and Tandaju, Teddy Y. and Sumual, Loureine P. (2020) THE INFLUENCE OF PRODUCT INNOVATION, SALES PROMOTION AND STORE LOCATION TOWARD REPURCHASE INTENTION AT SHARETEA MANADO TOWN SQUARE (MANTOS) 3. Skripsi thesis, UNIVERSITAS KATOLIK DE LA SALLE.

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Official URL: http://digilib.unikadelasalle.ac.id/

Abstract

Repurchase intention are the success of the brand image and consumer loyalty built by a company, so that consumers can be sure to repurchase the products or services offered by the company. Repurchase is one of the behaviors after a purchase that was previously based on satisfaction. If the customer is satisfied next time he will show a higher buying opportunity.
The purpose of this research was to determine and analyze the influence of Product Innovation, Sales Promotion, and Store Location toward Repurchase Intention in Sharetea Manado Town Square (Mantos) 3. This research uses quantitative type research using questionnaire data and is processed using statistical applications SPSS (Statistical Package for Social Sciences) version 25.
Multiple regression analysis is an analysis tool used as a result of this research. The results of this research indicate that Product Innovation and Sales Promotion have a significant influence on Repurchase Intentions partially, and Store Location has a positive influence but does not significantly. All independent variables (Product Innovation, Sales Promotion, and Store Location) simultaneously influence the Repurchase Intention at Sharetea Manado Town Square (Mantos) 3.

Keywords: Product Innovation, Sales Promotion, Store Location, Repurchase Intention.

Item Type:

Thesis (Skripsi)

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