THE INFLUENCE OF DISCOUNT, ADVERTISING, AND PERSONAL SELLING TO DECISION TO STAY AT GRAN CENTRAL HOTEL MANADO

TUMBELAKA, JENNIFFER NORISTA and Merung, Harli and Korompis, Merry Jeanned' Arc (2018) THE INFLUENCE OF DISCOUNT, ADVERTISING, AND PERSONAL SELLING TO DECISION TO STAY AT GRAN CENTRAL HOTEL MANADO. Skripsi thesis, UNIVERSITAS KATOLIK DE LA SALLE.

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Official URL: http://digilib.unikadelasalle.ac.id/

Abstract

Hotel or place to stay play an important role for all people who often visit out of town or overseas. Being out of town with the demands of the job make all people need places with superior facilities. Discount Advertising, and Personal Selling are the factor held to measure Decision to Stay. Discount is an interesting discounts, so the real price is lower than the price of the public. Advertising is the nonpersonal, rendering all forms of promotion ideas, promotion of goods or services carried out by the sponsors who paid. Personal Selling is the presentation by the sales people companies in order to make sales and build relationships with customers. And this study is conducted to determine whether Discount, Advertising, and Personal Selling have an influence on Decision to Stay at Gran Central Hotel Manado.
The purpose of this study was to determine the Influence of Discount, Advertising, and Personal Selling to the Decision to Stay at Gran Central Hotel Manado.
The sample used in this study is 370 respondents who is a consumer of Gran Central Hotel Manado and using simple random sampling method. The data analysis technique in this study using validity test, reliability test, normality test, multicolinearity test, T-test, F-test, multiple coefficient correlation, and multiple coefficient determination.
Result from the study, the result of the t test of variable Advertising and Personal Selling shows that Tcount value is greater than the Ttable value. It means Advertising and Personal Selling have a significant influence on Decision to stay at Gran Central Hotel Manado. While the result of t test of variable discount shows that Tcount value is smaller than the Ttable value, It means Discount have not significant influence on Decision to stay at Gran Central Hotel Manado. From the results of the f test found that Fcount > Ftable. Then the results shows that the Discount, Advertising, and Personal Sellinghave a simultaneously affect on Decision to stay at Gran Central Hotel Manado. Even though the result of the t test of variable discount have not significant influence on Decision to stay at Gran Central Hotel Manado, but overall in f test all the variable have a significant influence on Decision to stay at Gran Central Hotel Manado.

Keywords : Discount, Advertising, Personal Selling, Decision to stay

Item Type:

Thesis (Skripsi)

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