THE POTENTIAL AND STRATEGY TO DEVELOP LAKE MOOAT ATTRACTIONS

REPI, DIES NATALIS JESU CHRISTE and Walansendow, Jelly Angelina and Kawatak, Steven Yones (2020) THE POTENTIAL AND STRATEGY TO DEVELOP LAKE MOOAT ATTRACTIONS. Skripsi thesis, UNIVERSITAS KATOLIK DE LA SALLE.

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Official URL: http://digilib.unikadelasalle.ac.id/

Abstract

Lake Mooat attractions is an area that offers natural potential, cultural potential and infrastructure facilities. Lake Mooat tourism object is located in East Bolaang Mongondow Regency, North Sulawesi. The research is titled "The potential and Strategy to Develop Lake Mooat Attractions" that is aimed to determine the potential of Lake Mooat as a Tourist Attraction and to determine the development strategy of Lake Mooat Attraction. This study uses qualitative research with a descriptive approach. Researchers found the potential of Lake Mooat attractions that consists of natural potential, cultural potential, and also available infrastructure, facilities, and basic supporting infrastructure. Some artificial attractions are also found around Lake Mooat, namely Villa Cinta Mooat, Strawberry Cafe, Goba Molunow, and Glamor Camping. The Lake Mooat attraction development strategy is analyzed through SWOT analysis. The first result is S-O Strategy, namely to improve and maintain the quality of existing potential, preserve existing potential so that it can become a superior tourism potential, increase promotion through annual events, and good coordination with the community for continuous improvement and development. The second is W-O Strategy that consists of build access roads for Lake Mooat attractions to make it easier to reach, maintain existing facilities, pay more attention to environmental care so there is no waste, optimize promotional activities and improving development programs for the better. The third is S-T Strategy, namely to utilize nature and the environment around Lake Mooat to improve and maintain the quality of existing potential, so as to be able to face competition between attractions and create new and unique innovations in order to increase tourist visits. The fourth is W-T Strategy, which includes the optimization of the construction and maintenance of facilities and the environment on Lake Mooat wista objects to be able to compete with other tourist objects.
Keyword: Tourism, Potential, Strategy

Item Type:

Thesis (Skripsi)

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