THE IMPACT OF PREPAID BAGGAGE TOWARDS CUSTOMERS’ PREFERENCE (Case Study: Lion Air at Manado Market Area)

LUNTUNGAN, STEVANUS XAVERIUS and Tandaju, Teddy Y. and Lucia, Roosalina Hera (2019) THE IMPACT OF PREPAID BAGGAGE TOWARDS CUSTOMERS’ PREFERENCE (Case Study: Lion Air at Manado Market Area). Skripsi thesis, UNIVERSITAS KATOLIK DE LA SALLE.

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Official URL: http://digilib.unikadelasalle.ac.id/

Abstract

The objectives of this research are to know the impact of the pre paid baggage policy on passenger preferences for airline Lion Air Indonesia. Pre Paid baggage policy is wheres passengers who want to carry additional checked baggage must pay the baggage fee. Lion Air only gives free cabin baggage weighing 7 kg. This policy has been implemented since January 22, 2019 and has approved from the Ministry of Transportation Indonesia from January 8, 2019. The focus of this research is to find out the opinions of passengers about pre paid baggage policy and also to find out why passengers still want to use Lion Air who has used pre paid baggage. The research method in this research is qualitative and descriptive design so that the data generated in the form of words and sentences. The presentation of research analysis will be conducted in descriptive narrative. Data collection techniques or respondents used were purposive sampling with the criteria: 1) respondents will travel air with Lion Air 2) respondents travel on vacation and refreshing. Also uses observation and documentation techniques. The results of the research on the impact of pre paid baggage policy on passenger preferences for Lion Air in the Manado market area are that passengers feel incriminated by this policy. Passengers have not been able to accept this policy in terms of the mindset because they are still accustomed to the previous policy of free 20 kg baggage. Passengers also prefer other airlines that provide free 20 kg baggage. This is influenced by the experience of passengers who often get delayed and see many incidents that happened to Lion Air.
Key Word: Lion Air, Prepaid Baggage, Customers’ Preference

Item Type:

Thesis (Skripsi)

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